When we believe sustainable products, our thoughts go immediately to the products themselves, often without considering any of the labeling or packaging that goes with the merchandise . But labels and packaging play an important role in determining just how sustainable that product could be .
First and foremost, your label and packaging must perform – not only because the product is employed , but also as it’s distributed throughout your supply chain. Picking environmental friendly options for labels won’t mean much if they don’t survive the availability chain to your customer!
That means you’ll need to make some compromises to balance performance and sustainability.
True sustainability goes well beyond recycling. albeit the label material you would like to satisfy performance requirements isn’t recyclable, you’ll still have options which will allow you to satisfy your corporate sustainability goals.
In this article we’ll discuss a number of the ways in which you’ll collaborate together with your label vendor to enhance your environmental footprint.
For starters, brands can now work with their label vendors to settle on the proper materials to support the circular economy by:
- Reducing weight by using lighter weight materials
- Increasing the quantity of recycled content in your label and packaging materials
- Sourcing materials made up of renewable sources.
- Enabling recyclability of your products’ label and packaging
These choices keep resources in use for extended , which reduces waste and improves their productivity. Let’s explore some options:
Adhesives and Face Stocks
Labelled products are often tossed within the bin without reference to the label. But the gummed can contaminate the byproduct during the recycling process. Now label materials are available with gum that allow the label to be easily faraway from the merchandise container by exposing it to water first, allowing the container to be recycled.
Paper label materials are often created from pre- or post-consumer waste products. The paper waste products are made into pulp then again into paper. Film label materials are melted down and made into more film.
Some face stocks and adhesives are often reintroduced into nature, meeting the increasing demand for compostable packaging.
It’s important that your label vendor understand the available options to assist you mix a highly performing label that also meets your own sustainability goals.
Inks and Coatings
Printing-ink: Inks bring your label to life, & supply your customers with valuable information.
But like Gum, certain inks and coatings can compromise the sustainability of your product. for instance , the inks might seep into the recycling stream, colorizing the fabric and limiting its potential for reuse.
Eco-conscious companies should speak with their label printers about their selections of ink and coatings. Low-impact alternatives are available, like soy- and vegetable-based ink and environmentally benign coatings.
One simple thanks to boost the sustainability of your product label is to use less ink. Maybe this is often the year you swap out your busy design for a classy minimalist look.
If we don’t often believe the sustainability of our product labels, we expect even less about label liners. Liners are the fabric that carry a label through the manufacturing process, shipping, and storage – right up until the label is applied.
After a label is faraway from its liner, that liner becomes waste. Unfortunately, most liners are coated in silicone, which helps ensure clean label removal, but isn’t recyclable using conventional methods.
Environmentally friendly label suppliers have several methods for reducing liner waste. for instance , your label printer may provide thinner liners, which are typically less costly , use less energy to supply , and take up less space in landfills.
Liner materials also are now being made using recycled content, playing an outsized role within the circular economy.
Serious About Sustainability
Awareness is growing among brands — and therefore the consumers who love them — that Earth’s resources are precious and sometimes finite. We all have a responsibility to reduce our impact by choosing materials that are (or can be) recycled, limiting our energy consumption, and minimizing waste.
At the Atamlabel, we work with a number of our customers to gather their spent liners and transport them to facilities that convert the liners to energy. Ask your label manufacturer in canada if they provide an identical program.